"The corporate image refers to how a company is perceived. It is a generally accepted definition of what a company" means. "Creating a corporate image is an exercise in the direction of perception. It is created primarily by marketing experts together with those of communication used by public relations, communication campaigns and other forms of promotion to suggest a mental picture the public. Typically, a corporate image is designed to be attractive to the public, so the company can cause concern among consumers, create space in your mind, generate wealth and provide brand and product sales. The image of a corporation is not created solely by the company. Other actors who contribute to a company's image could be the media, journalists, trade unions, environmental organizations and other NGOs.
Corporations are not the only form of organization that generate such images. Governments, charities, criminal organizations, religious organizations, political organizations and educational organizations all tend to have a single image, an image that is partially deliberate and partially accidental, partially self-created and partially exogenous. "
http://es.wikipedia .org / wiki / Imagen_corporativa
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